4º SIMPÓSIO NACIONAL DE GESTÃO PÚBLICA E PRIVADA

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Escritório de Experiência do Paciente

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Diante do novo perfil de pacientes, como consumidores informados, engajados e influenciadores, é importante que os profissionais e instituições de saúde adaptem-se e entendam que as necessidades de seus pacientes passam por um novo viés, o da experiência e não apenas o da satisfação.

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A experiência abrange a gama de interações que os pacientes têm com o sistema de saúde, incluindo operadoras, médicos, demais profissionais de saúde, consultórios e outras instalações de cuidados de saúde. Como um componente integral da qualidade, a experiência do paciente inclui vários aspectos da prestação de cuidados de saúde que os pacientes valorizam muito quando procuram e recebem cuidados.

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Entender a experiência do paciente é um passo fundamental para avançar no cuidado centrado no enfermo. Ao olhar para vários aspectos da experiência do paciente, pode-se avaliar até que ponto os pacientes e familiares estão recebendo cuidados respeitosos e que respondem às preferências, necessidades e valores individuais de cada pessoa. Avaliar a experiência do paciente, juntamente com outros componentes, como a eficácia e a segurança dos cuidados, é essencial para fornecer um quadro completo da qualidade do atendimento de saúde.

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Um escritório de experiência do paciente pode ajudar a desenvolver estratégias e programas que impulsionam a excelência na experiência do paciente.  E para isso, é necessária uma estrutura que possua métodos e ferramentas para envolver os enfermos, familiares e profissionais no processo de construção da jornada e facilite a comunicação e criação de ambiente seguro onde os pacientes se sintam à vontade para compartilhar seus pensamentos e sentimentos sobre sua experiência com as diversas equipes.

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Além disso, o escritório de experiência do paciente é um local onde os profissionais podem refletir sobre o crescimento da instituição de saúde, analisar as mudanças que acontecem no mercado e definir ações para manter o foco em seus clientes e obter resultados positivos em suas estratégias corporativas.

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No próximo dia 27 de abril, no 4º Simpósio Nacional de Gestão Pública e Privada, que será realizado no teatro Sesi, em Goiânia, falarei sobre o assunto durante o minicurso “Gestão da Qualidade e Segurança do Paciente como Fator de Diferenciação no Mercado da  Saúde”, juntamente com outros palestrantes. Na oportunidade abordarei sobre “Escritório de Experiência do Paciente: Importância para a Gestão Estratégica”.

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                                                                        Gisele Alves R. Faria é líder de Experiência do Paciente pelo Instituto de Ensino Sírio Libanês, atua há 18 anos na área de gestão administrativa e relacionamento comercial. Experiência em implementação e desenvolvimento de rotinas para acreditação e certificação de qualidade ONA e PADI; expertise em implantação de escritório de Experiência do Paciente; Professora titular do curso Master Business Health do Instituto da Agir Saúde

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