Artigo:
nnnnEconomia Prateada: Um Olhar Pragmático sobre os 50+
nnnnQuando falamos no tema da população mundial e brasileira com mais de 50 anos, o que é chamado hoje de Geração Prateada ou 50+ podemos pensar em diversas facetas e/ou perspectivas.
nnnnA faceta mais abordada e que gera grandes discussões está no campo social ou humano, falando-se de inclusão social, políticas públicas e preconceito, utilizando-se de nomes como o etarismo, ageísmo, idadismo para se referir ao preconceito etário.
nnnnSegundo dados da ONU, em 2017 o mundo tinha 962 milhões de pessoas com mais de 60 anos. Em 2050, esse número passará para 2,1 bi – o equivalente a 25% da população mundial. No Brasil, hoje temos 30,3 milhões de idosos e seremos 68,1 milhões em 2050.
nnnnO mundo envelheceu, e o Brasil não é diferente. Isso fez com que a economia prateada tenha outro peso no mercado mundial.
nnnnOriginalmente do inglês, silver economy – economia prateada – é a soma das atividades do mercado voltado exclusivamente para as necessidades das pessoas com 50+. Também é conhecido como “economia da longevidade”, e cresce surpreendentemente conforme a população envelhece e a pirâmide etária se inverte em vários países.
nnnnSegundo Layla Vallias, cofundadora do Tsunami60+ (um estudo realizado com o público sênior consumidor), no Brasil esse mercado atinge a marca de 2 trilhões de reais por ano, representando pelo menos de 20% a 30% de qualquer mercado de consumo. No mundo, os valores chegam a 15 trilhões de dólares.
nnnnAo tratar da densidade populacional brasileira, os números não param de crescer. No Brasil são mais de 33 milhões de pessoas com mais de 60 anos e mais de 54 milhões de pessoas acima de 50 anos. A realidade dos negócios hoje é outra!
nnnnSe engana quem pensa que os gastos do público maduro são voltados apenas para saúde. Com o desenvolvimento da medicina e ciência, a qualidade de vida e longevidade crescem juntas, sendo assim, para este público sobra mais tempo para viajar, empreender, comprar e investir.
nnnnSendo assim, a partir de uma vivência de mais de 30 anos de mercado como autor de livros, treinador, palestrante, professor de pós-graduação, consultor e mentor de carreiras posso garantir que esta maturidade, senioridade e longeratividade dos profissionais com 50+ podem contribuir muito para suas organizações.
nnnnPortanto, é fundamental repensar e mapear como as políticas públicas e as políticas corporativas estão sendo realizadas para este público, que tem uma condição única de contribuição em posições de gestão, como formador de equipes, como mentor, consultor interno, especialista sênior e por aí vai.
nnnnE no aspecto organizacional e de posicionamento de mercado, sua empresa sabe como atender esta geração prateada e quanto pode estar perdendo em receitas com isto?
nnnnNo próximo dia 27 de abril, no 4º Simpósio Nacional de Gestão Pública e Privada, que será realizado no teatro Sesi, em Goiânia, irei falar sobre o assunto em um workshop com o tema “Planejamento e Gestão de Carreira dos 50+”.
nnnnFábio Rocha é especialista em Carreira e Diretor-Executivo da Damicos Consultoria em Liderança e Sustentabilidade
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Hmm is anyone else encountering problems with the pictures
on this blog loading? I’m trying to find out if its a problem on my end or if it’s the blog.
Any feed-back would be greatly appreciated.
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Hanging up art work, photos, paints, and other wall decor is among the easiest means to tailor your area in a rental home. Nevertheless, hanging these products up with nails or screws can create divots in the walls or even tear off some paint or drywall. Unfortunately, many occupants might have a small part of their down payment withheld if there are damages to the walls. When it comes to picking products and coatings, designers think about both aesthetic and functional aspects. They discover a wide variety of alternatives, taking into account elements such as color, texture, and pattern to develop an unified and aesthetically appealing layout.
While a version a year or more old will be great for most individuals, you don’t intend to get electronics that are too old. No quantity of refurbishing will make them as fast as the newest designs. The refurbishing of a building is generally defined as the activities consisting of mounting brand-new shower rooms, kitchen areas, or basic redecoration. Repair has a tendency to raise the overall worth and high quality of a building. British home owners can consume over upgrading their homes, however just how specifically do you define refurbishment vs restoration? What impact does it carry a home and just how much is it most likely to set you back?
They will certainly guarantee any changes made are structurally audio and secure from the threats of fire etc . A lot of repair work will require intending authorization, which must be looked for from a neighborhood council. Each regional authority will vary, yet they need to have the ability to plainly inform you if authorization is needed and if it is, they’ll point you in the best instructions. In addition, repair often tends to entail the restoring or upgrading of possessions with new (with any luck much better) products. Whereas refurnishing includes getting completely new furniture to replace what came before. From the start, investors will wish to make certain they recognize the distinctions in between the three terms.
Then again, sometimes getting refurbished in fact supplies an advantage over buying new. Any item powered by a lithium-ion battery will certainly lose battery power over time, which can make buying older models a little bit dicey. This is specifically the instance with smart devices– partially because we typically don’t assume phones have sufficient battery life when they’re new. While any type of decent refurbisher must change the battery if it’s specifically deteriorated, there’s no guarantee. Apple is the only retailer that assures the batteries in its smartphones or tablets are brand-new. Refurbs offered without a return plan can be fantastic offers, but they do bring some threat.
17% of French individuals now own a used or refurbished smartphone instead of a new one, according to a research carried out in 2021 by the French regulative authority for digital interactions and articles (Arcep).
While the term constantly refers to a product that’s been inspected and fixed, the amount of job done can vary substantially. When taking on a specified repair task, it is very important to recognize your financial options. Specialist borrowing can help complete renovations in a prompt way, as funds can be with you in as little as 3 days.
While the interpretation of repair vs improvement might appear obvious, it can include several components not initially thought of. Most are most likely to think about visual changes when they listen to words repair. Upgrades made to the wiring, plumbing or ventilation of a residential property can drop under the reconditioning umbrella. Many meanings you’ll discover amount to returning a component to a previous state of performance. If we have a look at various other words that might be made use of reciprocally with remanufacture, things begin to get a bit complicated. Remanufacture has numerous advantages and is a vital component in decreasing waste.
If you wish to add more customized features like illumination, a diving board, stairways, or a transforming location, they will dramatically raise the price to develop a swimming pool. Additionally, it will contribute to your power costs around $120 to $850 regular monthly. The quantity of excavation and the variety of laborers required to create your wanted pool is directly proportional to the expense of the swimming pool. For a typical pool dimension cost of about $50-$ 13,830/ square foot, excavation and labor expense $1,770– $13,830 and $8,000– $30,000 specifically. It is additionally crucial to keep in mind that a pool will certainly raise the worth of your home, yet except the complete cost of what you invested in the pool. These types of high-end homes demand premium, high-end backyards and property owners generally enjoy all the rewards of everything they spend on the resale worth of these luxury homes.
In 2020, Germany had over one million personal swimming pools, consisting of 104,000 premium above-ground pools setting you back over EUR 1,500, and 1.4 million cheaper designs. The country likewise had 133,100 interior and 595,500 in-ground outdoor pools. Despite these numbers, public pool numbers have been declining, with less than 6,000 remaining, and the passion in swimming as a sport is additionally observing a decline.
It’s fairly typical to see inground swimming pool expenses in the $75,000 to $100,000 range, with lots of going beyond $150,000. Actually, some house owners will certainly spend as high as $500,000 into their backyards, although this is obviously not the standard. An inground pool that uses plastic will cost you $30,000-$ 40,000 and is probably your the very least costly alternative. Fibreglass inground swimming pools range from $45,000-$ 60,000, so not that different from vinyl.
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